Today, let's start by discussing the iPhone.
Overall, the changes to the iPhone this time around aren't too significant, as it retains its iconic design. As usual, the iPhone is available in both the standard version and the Pro version.
The standard iPhone this time comes in pink, yellow, green, black, and blue colors. However, what's noteworthy is that Apple has introduced a new technology that integrates color depth into the glass, enhancing the overall color intensity of the entire glass panel.
The standard version of the iPhone uses the A16 processor (what's left from iPhone 14 Pro; Cook's surgical precision indeed). The Pro version, on the other hand, features the A17 Pro processor, which boasts an approximately 30% overall performance improvement compared to the A16. It utilizes TSMC's 3nm technology, resulting in improved performance while reducing power consumption.
In terms of the camera, Apple has implemented a 48MP primary camera with enhanced portrait rendering.
iPhone 15 introduces a brand-new U2 processor, which, in simple terms, allows you to locate your other Apple devices faster and more conveniently.
iPhone 15 also comes equipped with satellite rescue capabilities, offering a free two-year trial, though this feature might not be available in certain regions.
Notably, in response to pressure from the European Union, all models in this lineup have adopted the USB-C interface, bidding farewell to the Lightning port. The iPhone 5 was the first to introduce the Lightning port, and today, with the iPhone 15, Apple officially retires the Lightning port after 8 generations.
The entire lineup now features the "Lingdong Island," with both the standard and Pro versions adopting it.
The Pro version incorporates a titanium alloy frame and appears to confirm earlier speculations from some social media sources that Apple's promotional logo was made of titanium powder.
This year's Pro version is the lightest to date and features the narrowest frame of any iPhone.
The Pro version comes in blue, silver, gray, and black color options.
In a significant change, the Pro version has transformed the silent switch into a customizable button. Users have the freedom to modify its function.
The Pro version's USB-C port supports the USB 3 protocol, offering peak speeds of up to 10 Gbps. The Pro boasts a more powerful camera system compared to the standard version, delivering enhanced portrait capabilities and a five-fold telephoto lens.
The iPhone 15 Pro can capture spatially aware videos, adding depth to videos, and setting the stage for future compatibility with Vision Pro.
Contrary to online speculation, this year's Pro version will be priced the same as last year!
Next, let's introduce the Apple Watch S9.
The S9 comes in starlight, midnight, silver, and red colors.
The S9 features a brand-new ninth-generation processor, offering around a 25% improvement compared to the S8. Additionally, the S9 incorporates a new U2 chip, allowing for faster and more precise use of the Find My feature.
This iteration of the watch enhances its touch capabilities, allowing for more flexible use of the watch with fingertip interactions, such as answering calls by lightly tapping with your index and thumb.
Most of the time spent introducing the watch focused on instilling Apple's environmental philosophy, essentially using more affordable recycled aluminum, among other materials, to manufacture your Apple Watch and reduce carbon footprints, ultimately achieving carbon neutrality. However, it's important to note that while environmental consciousness is crucial, it should not be used to mask a lack of innovation!
Somewhat disappointing.
What's surprising is that Apple has released the second version of the Watch Ultra this year, featuring the S9 chip.
Theoretical battery life is 36 hours, extending to 72 hours in extreme conditions, marking the best performance of any Apple Watch to date.
Request a Quote
